@SamLawrence's Sponsored Wheelchair

by francine Hardaway on April 23, 2008

Originally uploaded by hardaway

Just came out of the panel on “Short Attention Spans,” i.e. microblogging, at Web 2.0 Expo and ran into a fascinating guy in a wheelchair. Turns out @SamLawrence broke his foot a couple of weeks ago and realized he would be coming to Moscone in a wheelchair.

So he Twittered the opportunity to sponsor his wheelchair,and within minutes he had a porn site, wanting to sponsor him. He wouldn’t sell (good move for an early stage venture) and soon he had Cap Gemini and two others.

His sponsored wheelchair is called The Corporate Octopus, and you can see it in the halls outside the conference room, where all the REAL action is.

{ 2 comments… read them below or add one }

Jack Kessler April 25, 2008 at 11:49 am

What is microblogging?

francine hardaway April 25, 2008 at 12:22 pm

Communicating one-to-many in 140 characters is called microblogging. The best tool is Twitter.

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