Stealthmode Blog http://blog.stealthmode.com Entrepreneurship, Current Affairs, Tech and Our World Sun, 13 May 2012 20:59:39 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Want Some Stock With That Pebble Watch? http://blog.stealthmode.com/2012/05/want-some-stock-with-that-pebble-watch/ http://blog.stealthmode.com/2012/05/want-some-stock-with-that-pebble-watch/#comments Sun, 13 May 2012 20:59:39 +0000 Francine http://blog.stealthmode.com/?p=3128

The biggest beneficiary of the JOBs Act’s new crowdfunding provisions might well be not the entrepreneur and not the investor, but the investor relations industry. As the industry evolves,  and “stranger dollars” become more important,  investor relations will automatically be necessary for the equity issuer. He is likely to have hundreds, or even thousands of small investors who demand updates once they’ve put in their money. However, even for the crowd funding portal that “brokers” the deal, best practices would probably be to stay involved with an offering after it closes and continue to give out information about it, much as a broker-dealer does for a public offering. This could all get pretty complex, especially in the beginning.

 

The SEC regulations are still being written for equity crowd funding, so many aspects of how the law will actually work are still unknown. Regulatory agencies may make it difficult enough for both issuers and investors that it can’t be done without a broker dealer. With rewards or donation-based crowd funding, where investors don’t expect a profit, the rules have up to now been a bit more relaxed.

 

The part we already know is that a small business will be able raise up to $1m a year through equity crowd funding starting July 5, 2012 — but only through accredited investors and with absolutely no solicitation. That means not online, and not through social channels — yet.

 

When the entire law takes effect, supposedly January 2013, but probably much later in the year,

ordinary individuals who make up to $40,000 a year will be able to invest up to $2000 annually in this asset class, and people who make between $40,000 and $100,000 can invest up to 5% of their annual income. Above $100,000 people are considered accredited for purposes of the new law.

 

For the startup, aka the “issuer,” friends and family rounds are regulated under a different SEC exemption, but if you need a crowd funded round in the same year that you raise a friends round,, it will be limited to $1m minus what you hava already raised.. That is, if the  SEC doesn’t decide to integrate all the exemptions.

 

The CEO of a startup will also have to certify her own financials. For this reason, a business with traction will have a harder time than a startup raising money. It will probably have to have accredited investors, because it will likely be raising too much money to fall under this law.

 

And how will the law address finders and brokers? A portal cannot receive a finder’s fee, but it can receive a transaction fee. What fee can be charged by a portal? That’s not yet clearly defined.

 

This much-anticipated law, I’ve determined after listening to about fifteen panelists at the TSL San Francisco Capital Reformation Conference, is not a panacea for the entrepreneur. The crowd controls the conversation. The founder of Tiltpod, for example, has 2500 backers, and deals with about 120 emails a day. And if he doesn’t answer fast enough, his investors have fits on his Facebook page.

 

Moreover, the first dollars still come from close friends. If you don ‘t already have a social graph or a network, crowd funding probably won’t work for you. First degree networks are very important in crowd funding, because it is inherently social. According to Danae Ringellman, founder of IndieGoGo, people invest for up to half a dozen different reasons, and only one of them is profit.

 

People have always raised money from friends and family who invested out of trust and love. These people always want to get capital to you, and with or without a law, they will find a way to make it happen. Right now, they are often doing it illegally with no protections. Crowdfunding will now allow what used to be called “character loans” –you lent or invested in the person, not the spreadsheet.. That’s why connectivity is important. There’s a moral imperative to perform if there’s a connection between the giver and the receiver of capital.

 

On the good side, the benefits of having investment from the crowd can go far beyond the money. A group of Chinese people who invested in a startup then set up a distributional channel for the startup’s product.

 

And crowd funding is a typical case of creative destruction in an unwary and much-criticized industry. The big banks view this opportunity as very small. This is typical of the way old players get disrupted: by smaller, simpler, more nimble players. Banks don’t understand the culture of crowd funding and its social aspects. Donation-based crowd funding is much bigger now than equity based crowd funding, but that will all   change next year, because once this law goes into full effect, you will get stock certificates along with your Pebble Watch.

 

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]]> http://blog.stealthmode.com/2012/05/want-some-stock-with-that-pebble-watch/feed/ 0 Twitter Weekly Updates for 2012-05-13 http://blog.stealthmode.com/2012/05/twitter-weekly-updates-for-2012-05-13/ http://blog.stealthmode.com/2012/05/twitter-weekly-updates-for-2012-05-13/#comments Sun, 13 May 2012 08:06:00 +0000 rynoweb http://blog.stealthmode.com/2012/05/twitter-weekly-updates-for-2012-05-13/

]]> http://blog.stealthmode.com/2012/05/twitter-weekly-updates-for-2012-05-13/feed/ 0 Twitter Weekly Updates for 2012-05-06 http://blog.stealthmode.com/2012/05/twitter-weekly-updates-for-2012-05-06/ http://blog.stealthmode.com/2012/05/twitter-weekly-updates-for-2012-05-06/#comments Sun, 06 May 2012 08:06:00 +0000 rynoweb http://blog.stealthmode.com/2012/05/twitter-weekly-updates-for-2012-05-06/

  • I'm at SOUTH on Tatum (Paradise Valley, Arizona) [pic]: http://t.co/b1VdFelr #
  • @JeriDansky yes. He is better. #
  • News from USHealthCrisis CMS: Health Care Providers Have Nabbed $4.5B in EHR IncentivesReporting Technology’s Impact on Healthcare … #
  • Twitter Weekly Updates for 2012-04-29 http://t.co/fwmkyNKY #
  • News from USHealthCrisis Docs embrace online Continuing Medical Education (CME) http://t.co/DevQhKDw #hcr #healthcare #healthcarereform #
  • News from USHealthCrisis HealthEdge: helping payers embrace new business models (podcast) http://t.co/hpM19Poz #hcr #healthcare #healthca .. #
  • News from USHealthCrisis HITRUST Launches New Cybersecurity Center for Health Care IndustryReporting Technology’s Impact on Healthcare ht… #
  • The francine hardaway Daily is out! http://t.co/p6UNrCcw #
  • Dog back to 100%. Owner out $450 for tests. Will now close bathroom door so Sammy doesn't have access to toilet paper. http://t.co/eWElfRu7 #
  • @JeriDansky Oh, agreed. #
  • +1 RT @Bill_Gross: It's hard to say anything more intelligent than @CDixon does on Flips, Bubbles &Startup Valuations: http://t.co/wzfsurmc #
  • News from USHealthCrisis Report: Many Nurses Believe Interactive ED Kiosks Disrupt WorkflowReporting Technology’s Impact on Healthcare ht… #
  • News from USHealthCrisis Many Health Providers Plan To Buy Software To Help With ICD-10 ShiftReporting Technology’s Impact on Healthcare … #
  • News from USHealthCrisis Work Group Finalizing Input on Meaningful Use Stage 2 Proposed RuleReporting Technology’s Impact on Healthcare h… #
  • @gapingvoid Thank you! I will use them. #
  • News from USHealthCrisis Providers Make Progress in EHR Adoption, Challenges RemainReporting Technology’s Impact on Healthcare … #
  • The francine hardaway Daily is out! http://t.co/p6UNrCcw #
  • The Gangplank Community Governing Itself http://t.co/urjHIAYD #
  • @chrismatthieu @dneighbors @katiecharland @conrey @gangplank Tuesday PM for me:-) #
  • Why I Left Salesforce: http://t.co/xrU8mzdj Marcus, do you want to talk social business at #AZEC12 IBM already coming. #publicinvite #
  • News from USHealthCrisis Physicians In Nonprimary Care And Small Practices And Those Age 55 And Older Lag In Adopting Electronic Health R… #
  • News from USHealthCrisis Most Physicians Were Eligible For Federal Incentives In 2011, But Few Had EHR Systems That Met Meaningful-Use Cr… #
  • Sorry, I had to send it. https://t.co/Zp62C2YN #
  • @marcusnelson Oct. 30 this year. Scoble keynoting. #
  • @mattceni The spam game is ruining Twitter for me. #
  • Although I agree about a liberal arts education's usefulness, I don't agree with Auletta's criticism. You can do both. http://t.co/b2MIIkJm #
  • Facebook Tool Will Most Likely Combat Cyberbullying – Mike Isaac – Social – AllThingsD – http://t.co/4JjiQshq #
  • News from USHealthCrisis Small, Nonteaching, And Rural Hospitals Continue To Be Slow In Adopting Electronic Health Record Systems [Web Fi... #
  • @mathewi @jennydeluxe I think they are both handling it to enhance an image. The images are different. Rihanna has a different persona #
  • @moorehn @thisisjendoll @TheAtlanticWire OMG, Thank you so much. #
  • This friend of mine just won $1m in a raffle! http://t.co/G43NVJOx #
  • Mobile Video Ads Start to Catch | Digiday http://t.co/fOGSXaww via @digiday #
  • News from USHealthCrisis Physician Incomes Decline, Medscape Survey Reveals http://t.co/9p3wt52K #hcr #healthcare #healthcarereform #
  • The francine hardaway Daily is out! http://t.co/p6UNrCcw #
  • @gtaylor #
  • @denthewise thank you :-) was so disappointed. #
  • @Mickeleh had not even heard of this before. Not even covere in our newspapers. #
  • News from USHealthCrisis Can the Supreme Court stop health reform? http://t.co/Dw5dxkxc #hcr #healthcare #healthcarereform #
  • News from USHealthCrisis Study: Text Message Reminders Can Help Boost Flu VaccinationsReporting Technology’s Impact on Healthcare ... #
  • Gabriel's Angels http://t.co/WgrKnCBP #
  • Just posted a photo http://t.co/9n0QSnnB #
  • News from USHealthCrisis ‘Tiger Team’ Reviews Input on Meaningful Use Stage 2 ProposalsReporting Technology’s Impact on Healthcare ... #
  • News from USHealthCrisis Study Finds Discrepancy Between Plans, Ability To Meet Meaningful UseReporting Technology’s Impact on Healthcare... #
  • The francine hardaway Daily is out! http://t.co/p6UNrCcw ▸ Top stories today via @daringfireball #
  • Here's the video Ita did for @tfsltd. https://t.co/CGD6DIWJ #
  • News from USHealthCrisis CMS Releases Final Rule on National Provider Identification NumberReporting Technology’s Impact on Healthcare ht... #
  • News from USHealthCrisis Small, Rural Health Providers Lag in EHR Adoption, Studies FindReporting Technology’s Impact on Healthcare ... #
  • @danmartell @ericries @joshelman @getmoreclarity nice UX on signup. #simple #
  • My wasted day on Capitol Hill | VentureBeat: http://t.co/5bh9qRgl #
  • News from USHealthCrisis Physicians In Nonprimary Care And Small Practices And Those Age 55 And Older Lag In Adopting Electronic Health R... #
  • @MaryKReinhart @azcentral Clap Clap Clap #
  • @Karoli We have to do both. Education is the long term fix. Visas are the short term fix. We need engineers now. #
  • The francine hardaway Daily is out! http://t.co/p6UNrCcw ▸ Top stories today via @ebloch #
  • @briansolis clearly it is mutual. We think very similarly:-) #
  • http://t.co/IGykahWC #
  • Apple just rocked my world (again). My Bluetooth keyboard starting typing two letters at once. I went to the Apple store. Replaced. Free. #
  • RT @Medecision: Alabama has $50 million in unneeded imaging spending - Alan Scales, VP CAHIE. @Medecision helped CAHIE create image exchan… #
  • @ChrisSaad Is that some strange string? #
  • @mathewi @prismatic Really? I will have to change my self-image then. #
  • New AZTC Member Vuurr Acquires Full Speed Marketing | Arizona Technology Council http://t.co/uuRRr4TE #
  • @ChuckReynolds Pier 1 #
  • Listening to @sarahcuda interview Dustin Moskovitz @PandoDaily Monthly #
  • Me this week. http://t.co/lw10T29C #
  • @PreppyDude what do you think is the USP for via.me? #
  • @PreppyDude I mean why do we need it? #
  • @conrey what fragmentation are we talking about now? #
  • @PreppyDude what individual has the time to create content in all those media? Only brands:-) don't you think? #
  • @conrey @aztechbeat will be hard to make it go. #
  • @dneighbors @cronkite_asu @conrey exactly. It's hard enough to monetize one of them. #
  • @dneighbors @cronkite_asu @conrey who is the reporter here? #
  • @heisenthought @conrey @dneighbors @cronkite_ASU @aztechbeat I wasn't.. I had never heard of it. #
  • If you want to know about my trip: Mrs. Hardaway Goes to Washington http://t.co/hHYnzLYs via @sharethis #
  • Quite an interesting question. What Isn’t for Sale? - Magazine - The Atlantic http://t.co/eL1o29dn #
  • @GlobalGreenInt Thank you Chris, you are always in my corner:-) #
  • TV Ad Dollars Will Follow Consumers Online http://t.co/XauOF3sc via @zedoinc #
  • News from USHealthCrisis Editorial Praises N.Y.’s Effort To Create Rx Drug Monitoring DatabaseReporting Technology’s Impact on Healthcare... #
  • @halfacat @conrey totally. #
  • @heisenthought @conrey @cohootsphx @azdisrupters @gangplank @cronkite_ASU no. It is not only web tech. I publish what people submit. #
  • @heisenthought @conrey @cohootsphx @azdisrupters @gangplank @cronkite_ASU my problem? Not enough submissions #
  • Time for me to move to Califprnia where these pissing matches don't happen:-) go back to work and make some $$:-) #
  • @AZTechBeat @jamesarcher @conrey @jmoriarty would you guys like to take over StartupDigest az? I would love to give it up. Seriously #
  • @AZTechBeat specifically, do you want to do SD? #
  • @conrey Who are the guys from @aztechbeat. It makes sense for them to take it over, since they will be reporting anyway. #
  • News from USHealthCrisis Report: Physician EHR Sales Growing Faster Than Hospital EHR SalesReporting Technology’s Impact on Healthcare ht... #
  • @conrey @AZTechBeat One of them is @hamids. I wrote him an email. We have to collaborate here #
  • Becoming grumpy. Someone just tweeted that they had a very hot girl for me (in all caps) and I didn't even laugh. #
  • @jromeh @stevegillmor I'll be watching on UStream from my mobile, so I won't be in the Friendfeed. You will miss me. #
  • @Britopian Thanks for this. I needed some numbers for a writing project I'm doing:-) #
  • @brianshaler @edaz @jesselamb Two weeks not enough. That's how long I spent and I want to go back #
  • @CathleenRitt It's all about the personal brand, honey. #
  • I had no idea. Get well soon, Jay. On Having a Heart Attack via @PhxREguy http://t.co/0ZQzfFh1 #
  • The francine hardaway Daily is out! http://t.co/p6UNrCcw ▸ Top stories today via @donlemoncnn @bschlenker @beckyquickcnbc #
  • @tdhurst self medicating today at 5. Gotta tough it out till then #
  • Watching the Gillmor Gang and having a pedicure:-? (@ Red Door Spa) [pic]: http://t.co/QsmKGjb2 #
  • @jromeh yes. On both iPhone and iPad:-) #
  • @verge I have been dying for something like @abetterqueue #
  • Postscript: Adam Yauch : The New Yorker http://t.co/6uRoDMxs #
  • @andersoncooper @AC360 Yes, because I know the people who own it. Have known them for 40 years. #
  • @RoseannHiggins Say hello to them for me. I have been there three times THIS WEEK or I'd be there tonight. #
  • @susanbeebe What else would the government like? #
  • @thekenyeung @glancee Today on #GIllmorGang everyone was speculating on how many companies FB would buy once public. #
  • @thatdrew @thekenyeung It was fluff, and it id a good thing FB has lots of stock so they could get bought. #cynic #
  • @strebel @PhxREguy How tactful, Josh! #
  • News from USHealthCrisis Department of Labor Launches Online Portal for Health Care JobsReporting Technology’s Impact on Healthcare … #
  • News from USHealthCrisis Cybersecurity Attacks Could Target Federal Agencies, Health DataReporting Technology’s Impact on Healthcare … #
  • @Veronica @shwood how did I know it would be @shwood who was your nutritionist:-) #
  • THE STATE OF STARTUPS: Like Hell It's A Bubble – Business Insider – http://t.co/IMjGz6pf I think he was there for the last bubble:-) #
  • Wells Fargo is Not Your Father’s Bank: Much Worse http://t.co/nouXKaWy #
  • @thomaspower coming to London 6/15-25. Let's catch up. #
  • News from USHealthCrisis Viewpoint: Challenges to Health Data Sharing Must Be AddressedReporting Technology’s Impact on Healthcare … #
  • 3 hour yoga :-) (@ gold dust studio) http://t.co/TsyMZlqA #
  • RT @dneighbors: Companies that want to change the world care about design. #phxdc http://t.co/iwfGcnVO #
  • The francine hardaway Daily is out! http://t.co/p6UNrCcw ▸ Top stories today via @dom @mediaredef #
  • Fed up. Wells Fargo sucks. http://t.co/7ClEj3pf #
  • @dang @autkast I will keep blogging until the bank comes around:-) #
  • One week later. Sammy barfs again. Do you think it is because I packed my suitcase? #
  • Oh no, my @Klout score is now 59. It fell 3 point in the past day! http://t.co/x9OvMddV #
  • @xeni @jodyms Reminds me of the penile implant my husband wanted for his prostate cancer. I thought it was ridic #
  • @xeni People have funny attachments to their boobs and penises. My late husband, a physician, had prostate cancer. He got an implant #
  • @thomaspower @scobleizer I can't commit anyone else. @loic will be plenty busy running LeWeb:-) #
]]> http://blog.stealthmode.com/2012/05/twitter-weekly-updates-for-2012-05-06/feed/ 0 Wells Fargo is Not Your Father’s Bank: Much Worse http://blog.stealthmode.com/2012/05/wells-fargo-sucks/ http://blog.stealthmode.com/2012/05/wells-fargo-sucks/#comments Sat, 05 May 2012 15:23:11 +0000 Francine http://blog.stealthmode.com/?p=3117

It’s Saturday, and I am on hold for Wells Fargo for 8 minutes. I finally hang up and dial back in. Then I am on hold again until they transfer me to the business side of the bank. Then I am on hold until I get a banker to answer.

Why did I call?

I have had a business line of credit at what is now Wells Fargo for twenty or more years. I am considered a high value customer. But this month I got charges on my statement for $150 fee for having the account and $38.46 in credit protection that I didn’t buy. That’s almost $200.

 

When I borrow from that line of credit, I pay 9% interest when prime is close to zero.   When I opened the line, it was at 2% over prime. Shouldn’t that be enough money they make on me? Do they have to add fees? It’s insult to injury.

 

How can this possibly be fair to entrepreneurs and small businesses? Fortunately, I’ve been in business long enough to understand what USED to be.

 

What used to be: I had a $50,000 revolving business line. It was variable at 2% over prime. That was fair, because it gave the bank a spread. I understood that bigger businesses got 1% over prime, or Libor, or whatever, but I was satisfied with my little line, because it allowed me to do what I needed to do.

 

Oh, and it took me a decade of being continuously in business before I got it, so I had to prove myself. It wasn’t a handshake. It was given to me as a prize by a local business bank. That bank, which we will call Bank A, was later acquired by Bank B, and they both rolled up into bank C and later to Wells Fargo. I just allowed inertia to carry me along, especially since at the time Wells was in the forefront of online banking.

 

I used the line make payroll and buy equipment when my receivables collections were slow. In 2008, that line was mysteriously cut from $50,000 to $20,000, although I was never late.

 

However, optimist that I am, I considered myself lucky, because the line was never called  in its entirety. Many of my larger colleagues had that happen, and were put out of business.

 

Fast forward to the present.

 

The third call’s a charm, of a sort. A nice man waives the fee, but he can’t waive the credit protection, which he now sees has been on my account since 2010, the furthest back he can see, despite the fact that I never signed up for it.

 

While I am on hold, I’m typing my blog post. When I finish it, I will tweet it, share it on Facebook, and spread it via Google+. I will explain in great detail how Wells Fargo baits and switches its longest standing customers, and only waives fees if they complain.

 

Three years (or more) of paying almost $500 a year for something I didn’t order. I’m a goober for not having noticed it, but of course I am busy trying to help people and make money.

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]]> http://blog.stealthmode.com/2012/05/wells-fargo-sucks/feed/ 3 Twitter Weekly Updates for 2012-04-29 http://blog.stealthmode.com/2012/04/twitter-weekly-updates-for-2012-04-29-2/ http://blog.stealthmode.com/2012/04/twitter-weekly-updates-for-2012-04-29-2/#comments Sun, 29 Apr 2012 08:06:00 +0000 rynoweb http://blog.stealthmode.com/2012/04/twitter-weekly-updates-for-2012-04-29-2/

  • I will be there. Will you? London LeWeb: Faster Than Real Time http://t.co/ZtIUKfzh #
  • @marshallk it's a long list. #
  • @jspepper very scary #
  • @Shoq one of my al#l time faves #
  • News from USHealthCrisis GAO Report Finds Shortcomings in FDA’s IT Modernization EffortsReporting Technology’s Impact on Healthcare … #
  • Twitter Weekly Updates for 2012-04-22 http://t.co/xp5ao6U4 #
  • $1.6 Billion Was Spent on Mobile Ads in 2011, Report Finds – http://t.co/BEQBYmWa http://t.co/1GLeZjmr #
  • News from USHealthCrisis One more reason you really don’t want to get breast cancer http://t.co/CRAj56n2 #hcr #healthcare #healthcarereform #
  • Listening to NoAgenda Show. No politics, just facts. http://t.co/4Jhm4fwE #
  • @mickeleh I love @upwithchris, and as I said, I even watch it in real time! #
  • News from USHealthCrisis Among Dual Eligibles, Identifying The Highest-Cost Individuals Could Help In Crafting More Targeted And Effectiv… #
  • The francine hardaway Daily is out! http://t.co/p6UNrCcw ▸ Top stories today via @mdoeff @judywriter @markbao @chiragrules #
  • Streamting #TWIT to my big TV via Airplay FTW! #
  • Have I thanked the gods lately for my love of technology? It has kept me sane. #
  • http://t.co/mYfju8uL #
  • Amazing how much routine maintenance goes into trip 2 White House. dress, haircut ,manicure. Only my mind has been regularly maintained. #
  • @Shoq my youth, Buffalo Springfield. summer of love #
  • Frank Rich on How Conservative Donors are Buying This Presidential Election — New York Magazine – http://t.co/jCJOweRc #
  • News from USHealthCrisis Narrow network: Buffalo style http://t.co/xAddUDql #hcr #healthcare #healthcarereform #
  • News from USHealthCrisis SXC-Catalyst merger: Would have been surprising if it hadn’t happened http://t.co/hK5eEvss #hcr #healthcare #hea .. #
  • On my way to DC (@ Gate 23) http://t.co/WIWBMy4Z #
  • @estherschindler let's hope it is worthwhile :-) #
  • Flight re-routed through SLC. Only one Starbucks- in the international terminal. Of course I found it! #
  • Facebook becoming the web experience? ComScore: Internet Users Spending More Time On Social Sites |http://t.co/h97Ibp5f #
  • @JeriDansky @gateguruapp I just asked someone:-) #
  • @jtaschek I'll try not to spend all the money. #
  • @Karoli @crooksandliars friend of mine had Romney at his home for dinner Friday night in AZ. 50 people paid $50k each to attend. #
  • @ginatrapani no kidding. If I were young and had to do that, I'd be wishing I were gay. #
  • @Karoli I know. This election is bought. #
  • News from USHealthCrisis Health Data Exchange Use in EDs Linked to Lower Admissions, CostsReporting Technology’s Impact on Healthcare htt… #
  • 50 degrees cooler than Phoenix! (@ Baltimore / Washington International Thurgood Marshall Airport (BWI) w/ 47 others) http://t.co/J4GfPSuh #
  • @davetroy not until Wednesday afternoon. Tomorrows the White House meeting. #
  • @davetroy I might. But no car :-) #
  • Called @uber and off to Zantiya for dinner. Attn: @dneighbors #
  • Thanks to @jjtoothman http://t.co/SGcmmvsb #
  • @newmediajim Washington looks much nicer than I remember (@ Zaytinya w/ 5 others) [pic]: http://t.co/peIAgsyE #
  • @jjtoothman @tommer of course :-) #
  • Squid http://t.co/lQRF8Hjq #
  • @skaragiannis this is a very good dry Greek white wine. I can't do OuZo:-) #
  • @kevinmarks I wouldn't have been able to answer you either :-) #
  • @lvdjgarcia I see certain similarities:-) #
  • News from USHealthCrisis Atlanta Health System Announces Data Breach Affecting 315K PatientsReporting Technology’s Impact on Healthcare h… #
  • Long video but must watch. Via @nprnews: Cancer Doc Brawley Says The U.S. Health Care System Is Sick http://t.co/ufboiHGS #
  • News from USHealthCrisis Louisiana First To Issue Second-Year Medicaid EHR Incentive PaymentsReporting Technology’s Impact on Healthcare … #
  • @chucktodd @todayshow so another old white guy? How representative of the country #
  • Dressing for success:-) the White House http://t.co/pb6R1Jgb #
  • OMW Newseum (@ Starbucks) http://t.co/UcRORd7c #
  • Piece of Berlin Wall at the # Newseum http://t.co/XUGfI2H7 #
  • Today's front pages #newseum http://t.co/ObADALVa #
  • Peeked inside the HP New Media gallery that opens Friday. All screens. #newsrum http://t.co/q9Cdjabh #
  • @dneighbors we have been invited to a spin meeting without even water provided. @whitehouse should do a better agenda. #
  • News from USHealthCrisis Faulty Electronic System Contributed to Medicaid Overpayments in N.Y.Reporting Technology’s Impact on Healt… #
  • Not my hotel http://t.co/xpQ5YCO5 #
  • Geithner's office http://t.co/h3UdxfHF #
  • No chance Obama can get outside this bubble. http://t.co/EsmSEZ1T #
  • Ran into old friend @vadamanager already! (@ Eisenhower Executive Office Building w/ 4 others) http://t.co/b7hGDtAa #
  • White House Meeting http://t.co/7GMeahWN #
  • Nice group of people from Arizona at #WHBizForum #
  • Uh-oh, I've been asked to participate "robustly" in the conversation. #WHBizForum #
  • Spin coming at us about how many jobs have been created in the economy in 25 months. Arc of recovery positive. #WHBizForum #
  • I guess google Drive just launched, but not for me (yet) :-( #
  • Government now pays every small business vendor within 15 days. #WHBizForum #
  • The Google Drive Review You've Been Waiting For – http://t.co/Ulty04r3 #
  • @tdhurst @dneighbors it sure looks like that #WHBizForum #
  • @mattceni @mathewi yes. I even answered him yesterday. This is a red herring question. #
  • Tweeting my way through tedious rehash of information I already had. #WHBizForum #
  • @tdhurst @dneighbors already met an old friend here. @vadamanager #
  • Perfect! RT @parislemon: Which AOL Keyword do you have to use to get to Google Drive? I can't find it anywhere inside this Facebook. #
  • NOAA gives all the data for the weather channel and other apps #WHBizForum That's what everyone always wants to de-fund. #
  • Talking about economic competitiveness. #whbizforum http://t.co/70EDpw5G #
  • Half of the manufacturing tax credits in the USA went to Phoenix for clean energy proposals #WHBizForum #
  • @dneighbors because everyone thinks we should be. #WHBizForum #
  • @dneighbors you are a fabulous no one. #
  • So they invited us here supposedly to brief them, and for two hours they have been briefing US. #listen #WHBizForum. #
  • @dneighbors @brianshaler we have no competitive advantage in solar manufacturing. #
  • News from USHealthCrisis Senators Push for Fast Action on Medical Device Tracking SystemReporting Technology’s Impact on Healthcare … #
  • Iranian Oil Sites Go Offline Amid Cyberattack – http://t.co/BEQBYmWa – http://t.co/zshPG2hi #
  • The francine hardaway Daily is out! http://t.co/p6UNrCcw ▸ Top stories today via @pud @jackshafer #
  • @jDaz @dneighbors that's not the answer either. #
  • 5 Ways a Google+ Brand Page Can +1 Customer Engagement http://t.co/w8aZ3hN4 via @pandodaily #
  • @suzielivingston I still haven't heard from your manager about #AZEC12 Does she want to come? #
  • @rmmdc I don't know how I forgot you live in DC. Rats. We could have partied:-( #
  • White house Briefing https://t.co/l0xqnXx5 #
  • Just posted a photo @ Founding Farmers http://t.co/E4r57unT #
  • @susanreynolds @aviksaroy there are many things stifled by the cancer industry and the FDA #
  • Nouveau vegan :RT @BreakingNews: Baker Commodities says cow tested positive for mad cow disease at its Hanford, California, plant – @AP #
  • @moorehn @BreakingNews @AP we are all vegans now:-) #
  • @sass keep going! #
  • Vote live on 10 local startups at #ExtremePitch on May 15th! Register for this free event at http://t.co/0mxsNlSG #
  • @suzielivingston thank you! #
  • @rmmdc yes, a BS gig #
  • Good video. Is the digital space racing too fast? Brian Morrissey: Video Ad Tech Not Providing Basics to Advertisers http://t.co/liabqqXE #
  • How do we track viewable impressions? The Four Questions: Getting The Scoop On Viewable Impressions 04/19/2012 http://t.co/M9QWfxZM #
  • London friends! Strata Conference in London Oct 1-2. Submit your proposal at http://t.co/1hfoPmTH #strataconf #bigdata//@sonru @timoreilly #
  • @davetroy ready to see Baltimore. Will take you up on brunch:-) #
  • @davetroy no worries. I will go straight to the airport. I'd like to get going earlier anyway. #
  • @CBM @Scobleizer @RunKeeper @placeme @highlight @waze those are his/my current faves. Next week? Who knows #
  • Another Bubble; Not Housing http://t.co/PdiMHh26 #
  • I'm at Concourse D (Baltimore, MD) http://t.co/yR5h3t9B #
  • Doctor incomes continue to decline. http://t.co/khSO1fQ6 #
  • News from USHealthCrisis Toilet training for autistic children: Crowdfunding a new approach (transcript) http://t.co/Mw3dkHA1 #hcr #healt… #
  • Google clones Dropbox: lock, stock, and privacy gaffe http://t.co/urIBSVWi #
  • @davetroy got an earlier flight:-) much to do at home. Next time. #
  • Women my age DO have sex. This article says so:-) http://t.co/lw5IMjik #
  • Why Agencies Are Going The Way Of The Dodo | Fast Company http://t.co/3RzdgbLk #
  • The francine hardaway Daily is out! http://t.co/p6UNrCcw #
  • First LGBT high school opens in Phoenix. http://t.co/9S705GZQ #
  • Check out the new @FoundersCard site! Use my referral code FCFRAN341 for a preferred invite at: https://t.co/RPwkHuEj #
  • @6DOSConsulting just add me to your network then. I will accept:-) #
  • @thatdrew I am so sorry about Rocky, dude. Dogs are better than people. #
  • @xeni I am happy for you Xeni. You will get through this, I promise. #
  • @6DOSConsulting @6dosconsulting francinehardaway@gmail.com I am on a plane right now:-) #
  • @to2 that he's already rich? #
  • Here I am calmly trying to make a point @whitehouse. DSC01564 http://t.co/qpK0AbgN #
  • @swedler No, that was @dneighbors. http://t.co/6j2RenPY #
  • @edaz @vkhosla @snipit That's what my nutritionist thinks, too. Problem is, there are no valid guidelines and people are confused. #
  • @edaz Overstated. Yes, California is expensive in some parts, but not in others. And geeks won't leave. Or surfers. #
  • According to Klout, @hardaway's Network is 49 http://t.co/Qgc8t8HZ My friends are not influential enough? For who? #
  • I received +K in venture capital from @PreppyDude, thanks! http://t.co/XgjWZDJf #
  • @rycaut @parislemon I think Apple could buy anyone! #
  • @washingtonpost It doesn't matter. The immigrants have all left. We have no jobs for them, and we racially profile them. #
  • @Richard_Florida @vwadhwa I was there yesterday, too, in another meeting that showed the same beliefs. How can legislation create jobs? #
  • Just listened to Meshuggah, which I found in @aronski's blog. Great blog full of art, music, and poetry. http://t.co/Y1vPG0Zf@karoli #
  • @jeffjarvis @Digidave What is it????? #
  • Circa – About – http://t.co/kKpYcS2h I am so excited about this! @Digidave #
  • I'm at Sophie's French Bistro (Phoenix, AZ) http://t.co/JAxsZJYd #
  • @Karoli @aronski oh, it is! #
  • Snupus Day http://t.co/bYvNNsIc #
  • …My heart’s in Accra » The tweetbomb and the ethics of attention http://t.co/RhHgtbq4 #
  • Mrs. Hardaway Goes to Washington http://t.co/8dCWaE4M #
  • News from USHealthCrisis Health IT Business News Roundup for the Week of April 20, 2012Reporting Technology’s Impact on Healthcare … #
  • @thatdrew awwwwwwe. Dogs, too, get depressed when their friends die. We call it "mopa" in our house. #
  • News from USHealthCrisis Breach Could Affect More Than 228K S.C. Medicaid BeneficiariesReporting Technology’s Impact on Healthcare … #
  • The Top 10 Reality Stars On The Internet May Surprise You http://t.co/jKBfche8 via @BuzzFeed #
  • @husseymichael yes, because Washington isn't entrepreneurial. #
  • What's so great about this updated Twitter app? I don't see anything. #
  • The francine hardaway Daily is out! http://t.co/p6UNrCcw #
  • @husseymichael @peekanalytics that's comforting as I fight #
  • @husseymichael @peekanalytics that's comforting as I fight the Twitter wars:-) #
  • @husseymichael @peekanalytics I see I have educated followers, too. That's interesting. #
  • I'm at Walter Cronkite School of Journalism & Mass Communication (Phoenix, AZ) w/ 6 others http://t.co/ZqIfWJeg #
  • @TinaGillmor @dangillmor I am in his class listening to student pitches for him. //cc @stevegillmor #
  • @estherdyson on the JOBS bill. Markets of Magical Thinking by Esther Dyson – #oped http://t.co/LtzhMRp2 #
  • Dining out for life. (@ The Cove Trattoria) http://t.co/WeAjhXEr #
  • News from USHealthCrisis CMS Adds Home Health Care Provider Data to Consumer WebsiteReporting Technology’s Impact on Healthcare … #
  • News from USHealthCrisis Ky. Lawmakers Consider Expanding Access to Rx Drug Tracking SystemReporting Technology’s Impact on Healthcare ht… #
  • @xeni information about diet and exercise in cancer survival for you:-) http://t.co/Lx8KPV3v@stealthmode.com&mu_id=5265334 #
  • @GroundswellerAZ was a really fun night and pretty well-attended:-) #
  • None of the companies we work with are like this. http://t.co/h5ZAI9Fr #
  • Insanity: CISPA Just Got Way Worse, And Then Passed On Rushed Vote | Techdirt http://t.co/WopucK7C #
  • @jglass8 How are you? #
  • @WillieGeist1 Saw it this morning, and it was very funny #
  • @jglass8 That's what I wanted to do. #
  • I'm at Urban Yoga (Phoenix, AZ) http://t.co/TFmvg3Gy #
  • News from USHealthCrisis HHS Stresses IT in Plan To Curb Health Care-Related InfectionsReporting Technology’s Impact on Healthcare … #
  • This is the group that invited me to the White House.About Business Forward http://t.co/dozMacnk #
  • The francine hardaway Daily is out! http://t.co/p6UNrCcw #
  • @xeni shocking in that doctors finally admit it. #
  • @TinaGillmor @Karoli I like it. #
  • Sammy, my 2-yr old mixed puppy, is sick. Not eating, lethargic, high BUN, low electrolytes, dehydrated. Not vomiting. ANY GOOD IDEAS? #
  • @sherrybutlerpr He is at vet now. Being rehydrated. What's your theory? #
  • @sherrybutlerpr no #
  • @robertmclaws that's what I worry about. #
  • @hassan maybe kidney disease. #
  • @EllaDyer @robertmclaws, @sherrybutlerpr, @hassan. Vet rehydrated and he seems better. But underlying cause unknown. No parvo, cancer Thx! #
  • Stood up by an old friend, but happy to be here anyway:-) (@ Hillstone Restaurant) http://t.co/eaVQZAc1 #
  • Have I told you lately that @mkingrobson turned my life around with her counseling about IBS? //@empowher has magic #
  • News from USHealthCrisis California To Overhaul 30-Year-Old Medicaid Computer SystemReporting Technology’s Impact on Healthcare … #
  • News from USHealthCrisis Survey: 84% of Doctors Prefer Virtual Events Over In-Person MeetingsReporting Technology’s Impact on Healthcare … #
  • Dog still not eating. Listless. Not following me around. I'm bummed. #
  • News from USHealthCrisis FDA Using Health IT To Monitor Drug Safety After Market ApprovalReporting Technology’s Impact on Healthcare … #
  • @JeriDansky test for Asdison's today #
  • @azcraigaz @jeridansky Dog has a tummy full of something that is probably toilet paper. #
  • News from USHealthCrisis E-Rx Could Improve Monitoring of Off-Label Drug Use, Study FindsReporting Technology’s Impact on Healthcare … #
  • The francine hardaway Daily is out! http://t.co/p6UNrCcw #
  • Klouchebag score for @hardaway: 50, or 'bit of a douchebag'. http://t.co/vAIMjGND #
  • @sherrybutlerpr still not good. He ate something. #
  • @gapingvoid of course you are :-) like me #
  • @newmediajim I guess you got it tied:-) #nerdprom #
  • @CathleenRitt @newmediajim LMAO! #
  • Watching people get seated at #nerdprom #
  • @CathleenRitt it's on CSPAN #
  • Looks like no one could make it to the bar #nerdprom #
  • @newmediajim looks like nobody reached the bar :-( #nerdprom #
  • @Karoli and someone with bad tan lines #nerdprom #
  • By now I'd be starved and claustrophobic #nerdprom #
]]> http://blog.stealthmode.com/2012/04/twitter-weekly-updates-for-2012-04-29-2/feed/ 0 Mrs. Hardaway Goes to Washington http://blog.stealthmode.com/2012/04/mrs-hardaway-goes-to-washington/ http://blog.stealthmode.com/2012/04/mrs-hardaway-goes-to-washington/#comments Thu, 26 Apr 2012 15:15:17 +0000 Francine http://blog.stealthmode.com/?p=3098

Washington was interesting and depressing at the same time. The part around the

Phoenix Business Leaders in the White House

White House, where I went to a meeting of “business leaders” from Phoenix, is green and manicured, and reminded me of the area around the government buildings in Delhi, where the beautiful architecture of the Raj is maintained by low-wage workers, and the surrounding areas are in poverty. I stayed in a hotel in the NE section instead of the NW, and I got to see a whole lot of what’s NOT around the government buildings.

Everyone in Washington seems to be either a government contractor or someone working for the government,and the people who work for the government often had worked there 20 years or longer;  a government job is definitely a job forever. The Uber drivers I talked to explained how the town works: you try to get your government job, but then you do things on the side to make more money.

Although we had to go through metal detectors, get security clearance, and show ID, a meeting at the White House doesn’t really mean a meeting at the White House. It means the Eisenhower Executive Office Building, which is right next door –the building in which the White House counsel, the public engagement people, the Secret Service and the National Security staff are officed. The EEOB is a very beautiful old building, with high ceilings, marble floors, and power outlets in the floors. We were in a large conference room up on the fourth floor, where an apparently unending series of meetings takes place.

The people we with were  part of an organization called Business Forward, which was founded by Jim Doyle to engage business leaders across the country in public policy/. They’ve been holding meetings and trying to find out what’s going on in various hard-hit places across the US. They invited various people in the administration with expertise in housing energy, and economic development to talk to us and hear from us. Everybody was an Assistant Secretary.

I get the feeling they think Arizona could be a swing state this year, so they want to make sure the have enough “influencers” aware of what the administration has already done or plans to do — so that we can help get Obama re-elected.

The problem is,  there isn’t very much the federal government can do to help us. Our problems in Arizona are with the state and local governments. Our education system, which took 30 years to destroy, is going to take 30 years to transform, and in the meantime we don’t have the right people to fill the software jobs  we have created.

There’s not too much the federal government can do about a shortage of technical cofounders for our entrepreneurs– especially since they seem unwilling to tackle the immigration issue. For now, we are going to have to import our talent in order to get anywhere,  at least in the part of the community I serve. Every entrepreneur I know has openings for software developers and can’t find them. Many are outsourcing, driven to it by a dearth of local talent. I don’t care who needs a job in Phoenix, if they can’t program in PhP, they’re not appropriate.

I'm trying to explain that what we need is more help and training for entrepreneurs.

I ate by myself both evenings at hopping bars full of young people talking about their jobs. I love to do that, because I can eavesdrop on conversations and learn stuff.

There is so much public money floating around in Washington; the streets are clean the buildings are new and beautiful or renovated, and it is clear that federal government has been the only sector of the economy that’s been growing. Everyone either gives or gets government contracts. It’s also clear that Obama lives in a bubble and can’t possibly get out. In Washington, you get everything you want — including two dozen people who take two or three days out of their lives to fly in at their own expense to meet with you. But that doesn’t give you a sense of life in the “real” economy.

So while I’m glad I went, I suffer no illusions that anything will happen out of this meeting. Good people in Washington will continue to try to dream up programs and throw money at them, but they won’t be the right programs to help the right people, because there’s nothing they can do to help us.

We have to help ourselves.

(Note: @vivekwadhwa, who was in Washington the same day I was for a different meeting, wrote his opinion here. I swear, we didn’t plan it!)

 

 

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]]> http://blog.stealthmode.com/2012/04/mrs-hardaway-goes-to-washington/feed/ 5 Another Bubble; Not Housing http://blog.stealthmode.com/2012/04/another-bubble-not-housing/ http://blog.stealthmode.com/2012/04/another-bubble-not-housing/#comments Wed, 25 Apr 2012 12:18:21 +0000 Francine http://blog.stealthmode.com/2012/04/another-bubble-not-housing/

The great value of listening to the Gillmor Gang in the middle of the night in a strange hotel room is the ability to shout my opinion at the walls without fear of being heard. However, I want this opinion to go further.

Guys, we ARE in a bubble. I don’t care what you say. As an outsider, I can see it.

Yes, we have somewhat shifted to apps. But the average person isn’t using PlaceMe, Concur, or Kayak when he wants to find something. He is using Google. Many people still don’t know how to get on the Internet without using Google, and even though they have iPhones (as all three of my former foster kids do), some still use Google to go anywhere but Facebook. They don’t spend hundreds of scarce dollars a year buying apps, like we do, and then deleting them. That’s for people like us, who have disposable dollars. Once you get outside the bubble, people have to buy diapers and gas.

They use their iPhones to post to Facebook. That’s about it for apps, except for the stock quotes, wether, and calendar; it will take a while for app development companies to prove they are worth billions. The app economy itself may be worth billions, but one app?

As for Instagram and Pinterest, they are not companies. They are tools. Just tools. Without being bought, they are worth nothing.They do not change the world. They merely curate and filter it.the New York Times has been doing that reliably for centuries without those valuations. Why? Because online advertising isn’t working very well.

Like Facebook, Pinteresf and Instgram have valuations that are guesses about the future of advertising.Will they be the next great places to advertise as we shift to mobile?

Pinterest may be worth more “nothing” than Instgram, however, because as Scoble pointed out, women have buying power, which is why brands cozy up to mommy bloggers. But they haven’t bought BlogHer, the platform on which those women express opinions, have they? Lisa, Jory and Elisa were pioneers in bringing women’s voices to the marketplace, and no one has offered them a billion. That’s because BlogHer is not a tool. But it should expose also the fact that simply being favored by women doesn’t confer $7b in value on a company.

More worrisome is the supposition that these apps will someday be good carriers of mobile advertising, even though as yet the advertising industry hasn’t solved the online ad effectiveness problem and even Facebook reported diminished revenues this quarter.

The advertising industry is in upheaval, over the value of online advertising per se, before it even tackles mobile. Publishers are going under right and left because customers don’t want to see ads online, and truly hate them on mobile . Here, especially, the user will control the conversation.

So the valuations of Pinterest and Instgram/FB are merely expensive guesses about the future of advertising, about whether the ad tech industry will figure out mobile in a non-invasive way. Yes, the open graph will be part of it, and the advertising will be targeted. But I am guessing that Doc Searls will be quoted here gain and again: markets are conversations, and customers will control them.

]]> http://blog.stealthmode.com/2012/04/another-bubble-not-housing/feed/ 2 Keeping Your Site Safe From Malvertising http://blog.stealthmode.com/2012/04/3077/ http://blog.stealthmode.com/2012/04/3077/#comments Mon, 23 Apr 2012 00:19:06 +0000 Francine http://blog.stealthmode.com/?p=3077

Image representing ZEDO as depicted in CrunchBase

Image via CrunchBase

As brands begin to create content themselves, and as bloggers continue to monetize their creative, more and more people become “publishers” without thinking of themselves as such. In addition, many advertisers don’t understand much about the technology that serves and delivers their ads.

80% of all online ads are delivered through third parties. As a result, the advertiser is often unaware of how, where and to whom these ads are actually delivered, which presents quite a challenge to one side of the equation. Are the ads going to “brand-safe” and relevant sites? Are the ads even seen?

Publishers that accept online advertising have more than just page views and click throughs to worry about; they also have to worry about whether the provider of those ads is sending users “malvertising” — bad ads that can infect users without their action.

My client Roy de Souza, founder of ZEDO, has been in the business since 1999, and has taught me a lot. He has good advice for newspapers, magazines, blogs, and other sites that rely on online ads.

1. Be smart about your advertiser and agency relationships

Be careful who you buy your ads from. Don’t accept last-minute ads from people willing to pay high prices for a weekend campaign. They might be masquerading as major brands, but major brands rarely do anything at the last minute; they plan campaigns and buy in advance. An exception might be political advertising, which almost always comes at the last minute.

2. Pick your ad network carefully

Whether you are a large, premium publisher or a home-based blogger, you need to choose your ad network carefully and know what questions to ask before you form a relationship. Don’t just accept the first network that says it can serve ads on your site. Does your ad network practice good internal security? Does it ensure that its network of sites is protected from malvertising?

If you are a large publisher, you might want to engage with several networks, to make sure you have the right mix of ads, and that if you have space for more ads (inventory), there are appropriate and effective ads to fill that space.

3. Understand the security provided by your third-party ad server

All online sites that take their-party ads MUST understand security.Maintain a close relationship with the security team from your third-party ad server. Ask it to outline how it is staying on top of the malvertising issue. Does it employ a third-party security vendor to screen ad tags? Does it conduct its own background checks, or have a staff dedicated to tackling the problem in-house?

This may not sound like familiar territory, but the internet isn’t the joyful place we used to think it was; it is now used by all kinds of hackers for nefarious purposes as well as just amusement, and both servers and readers of ads must learn a new discipline: “security literacy.”

Therefore, although it used to be enough just to know your ad server technology was robust and reliable, you must also know it’s safe. You should be comfortable knowing your users are safe and protected when they visit your site.

4.Be vigilant

Learn how to screen your site for problems. Check it periodically for scareware and other problems. Provide a forum or feedback mechanism to users to tell you if they find a problem: users are, of course, often the first to know. You might also consider using a third-party tag screening vendor (such as The Media Trust) to screen your ad tags.

5. Establish operations procedures

If you are a larger publisher, you may already have operations procedures for the internal people who handle your ads to deal with an incident. If you are a solo blogger or independent news site, you will be doing this yourself. Take the right steps to shut the offending ad(s) off immediately. Notify your ad server and ad networks if a problem arises. If you don’t know how to do this the Online Trust Alliance has aggregated a great set of tools and guidelines now available on its website.

Since online ad expenditures are projected to grow quickly again this year, it behooves the publishers who want advertisers to make their sites safe.

 

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]]> http://blog.stealthmode.com/2012/04/3077/feed/ 0 Twitter Weekly Updates for 2012-04-22 http://blog.stealthmode.com/2012/04/twitter-weekly-updates-for-2012-04-22/ http://blog.stealthmode.com/2012/04/twitter-weekly-updates-for-2012-04-22/#comments Sun, 22 Apr 2012 08:06:00 +0000 rynoweb http://blog.stealthmode.com/2012/04/twitter-weekly-updates-for-2012-04-22/

  • Dan Pochoda gets honored by ACLU for 45 years of civil liberties work:-) my high school buddy! http://t.co/IRYgcdEI #
  • @andrewryno welcome to adulthood:) #
  • News from USHealthCrisis Interoperability Issues Hamper Rx Drug Tracking for MarinesReporting Technology’s Impact on Healthcare … #
  • Twitter Weekly Updates for 2012-04-15 http://t.co/DtMQFJIb #
  • I'm at Harkins Theatres Camelview 5 for The Bully Project (Scottsdale, AZ) http://t.co/UqVDqT9T #
  • The francine hardaway Daily is out! http://t.co/p6UNrCcw #
  • @paramendra I loved that movie! #
  • Watching 60 Minutes' tribute to Mike Wallace #
  • @JoeTrippi yes, it was wonderful. #
  • @dangillmor are you kidding? These guys eat their young. #
  • @rushtonh thank you, Rushton. I am going on another trip soon:-) more food for Rotary #
  • @rushtonh will be back in the beginning of May. Was just there for AdTechSF #
  • Tales from Lindzonpalooza | The Reformed Broker – http://t.co/9M3umbHM @danmartell no wonder you were at the hotel del! @howardlindzon. #
  • Congratulations to @adamcurry @therealdvorak and@noagenda show on Show#400! #
  • More talk than walk in mobile advertising? http://t.co/sF3d8QjV #
  • I received +K in social media from @designarts, thanks! http://t.co/XgjWZDJf #
  • News from USHealthCrisis Toilet training for autistic children: Crowdfunding a new approach http://t.co/Hv0viUIY #hcr #healthcare #health .. #
  • @pgdev another thing to administer:-) #
  • @pgdev High school without acne #
  • With @bulbstorm (@ Chelsea's Kitchen) http://t.co/0jhIYoXU #
  • @bulbstorm is hiring:-) http://t.co/QMNt3fq9 #
  • The francine hardaway Daily is out! http://t.co/p6UNrCcw ▸ Top stories today via @jmchood #
  • There is a bill going through the AZ legislature to exempt us from all Federal laws. I guess we are stealthily seceding from the US. #wesuck #
  • @debs @MoniqueElwell @heathr @kevinmarks So it would be some guy who would never talk to me, just to the network? #
  • @CathleenRitt @Mickeleh Oh, you guys MUST have a drink! Two good friends of mine. #
  • @lippard Exactly! #
  • @tdhurst Of course. In their infinite wisdom #
  • @ebertchicago Now I will be sure to see it #
  • @MoniqueElwell @debs @heathr @kevinmarks The trophy wife as a woman of low influence? #
  • News from USHealthCrisis Californians Struggle To Find Accurate Online Medical Pricing DataReporting Technology’s Impact on Healthcare ht… #
  • News from USHealthCrisis Florida Health System Notifies Nearly 9,500 Patients of Data BreachReporting Technology’s Impact on Healthcare h… #
  • Nothing wrong with this. Larry and Sergey have stuck with Google for over a decade and they've done a good job. http://t.co/l5lhqf74 #
  • Pulitzer prize winners reflect power of online media. http://t.co/wGttmcNj #
  • @newmediajim :-D #
  • @heathr @MoniqueElwell @debs @kevinmarks I'll say it again; it's high school. #
  • Fear of Buying: The Psychology of Renting (Part 5 of 5) | The Big Picture – http://t.co/BYGe1yty #
  • I'm reading "Drift," by @maddow. It is an incredible history about how the US shifted from peace to permanent war on a whim. #
  • News from USHealthCrisis KLAS Report Evaluates EHR Vendor Options for Urgent Care CentersReporting Technology’s Impact on Healthcare … #
  • 7 Things You Must Know About Agencies http://t.co/dK4cZlvm #
  • News from USHealthCrisis Insurer Highmark Teams With Teladoc To Launch Telehealth Pilot ProgramReporting Technology’s Impact on Healthcar… #
  • The francine hardaway Daily is out! http://t.co/p6UNrCcw ▸ Top stories today via @jasonkincaid #
  • @LCCollins @Infusionsoft my pleasure. #
  • bizjournals mobile: Phoenix: Infusionsoft becoming the local success story we all seek – http://t.co/hZMrfuoU #
  • Spending my birthday in Half Moon Bay. Will be in SF 5/9-15. Let's catch up! #
  • @scrollinondubs @infusionsoft good for both of you! #
  • @califgirl232 http://t.co/pWODyrMK #
  • @xeni is already broke from her cancer treatments and she is insured. We need universal health care. Period. #saveObamacare #
  • @JoeNBC nothing. And you know it:-) #
  • @MaryKReinhart BFD. #
  • News from USHealthCrisis Researchers Use Crowdsourcing To Help Advance Brain StudiesReporting Technology’s Impact on Healthcare … #
  • Embarrassed by Bad Laws http://t.co/TK19bO3N Companies that have bailed on ALEC after Stand Your Ground Laws #
  • @PreppyDude I knew you were having surgery. I see you are in pain. Are you okay? Cancer? #
  • @ChuckReynolds tell that to @bufferapp #
  • @Mickeleh Bezos is pretty right wing. #
  • My new FC post on agencies (they're broken): http://t.co/C0ZYqoa3 @jowyang thank you. @briansolis #
  • @PreppyDude How long have you been in remission? #
  • @PreppyDude You must be a very healthy person otherwise and quite a fighter.I hope your quality of life continues to be good. #
  • 7 Things You Must Know About Agencies | Stealthmode Blog http://t.co/r3ESdDc6 #
  • I'm at Gangplank HQ (Chandler, AZ) http://t.co/9ny64pXw #
  • Why Agencies Are Going The Way Of The Dodo | Fast Company http://t.co/3RzdgbLk #
  • Listening to a presentation on yoga at work @gangplank #
  • @ChuckReynolds socialbro? Better scheduling? #
  • The francine hardaway Daily is out! http://t.co/p6UNrCcw #
  • Forgot how much I like @yeahdave's taste in music #
  • @tdhurst @yeahdave just signed up for his yoga workshop in Phoenix 5/18-19. Tell@katiecharland #
  • David Yeah-Dave Romanelli's playlist 4-18-12 http://t.co/FtQDyvLM #
  • @Karoli @digby56 @daryllindsey OMG! Who is that creep? He is clearly unbalanced! #
  • @daveweigel @ArthurDelaneyHP @MittRomney @AP no dog owner in her right mind would do that to a dog. Especially a golden. They're all love #
  • @cringely what an eye opener #
  • @Karoli @digby56 @daryllindsey Worried he is also capable of violence #
  • This kicks butt: I just got a handwritten note from the founder of @bufferapp thanking me for being an early adopter:-) That's classy. #
  • @msuster @dang @davemcclure @rmmdc @kk @autkast me, too. Signing up for GOAP Middle East:-) #
  • @davetroy what's a good shuttle from BWI to DC? #
  • @dannysullivan That's hilarious. #
  • @Shoq @jesseltaylor Well then, I'm clearly a patriot. #
  • @Shoq Which? Patriot? or Small Business? No one knows what Small Business means or is #
  • @mmidentitylab @bufferapp The note came all the way from Europe, too #
  • "Netcasts You Love, From People You Trust" Time for #TNT @acedetect and @sarahlane #
  • @professorkck @Shoq No, but I plan to descend on the White House next week (invited) and explain the whole thing to them #
  • @brianshaler @cristinacordova @chrismessina Oh, that is so right, Brian:-) #
  • @jeffjarvis Can't you just be happy? DO you HAVE to be realistic? #
  • Great news! @billreichert from Garage Technology Ventures will be speaking about venture capital at #AZEC12 #
  • @ChuckReynolds I need scheduling. Managing 6 accounts. Find content at 5AM to push out all day:-) #
  • @ChuckReynolds yeah. I liked it. Don't like hootsuite #
  • News from USHealthCrisis Online Patient Networks Could Improve Care, Boost Medical ResearchReporting Technology’s Impact on Healthcare ht… #
  • News from USHealthCrisis Medical App Developers Struggle To Prepare for Regulation From FDAReporting Technology’s Impact on Healthcare ht… #
  • Secret Service Agents Out Following Colombia Prostitution Scandal http://t.co/ETKTamFe . Even worse, they didn't want to pay the woman #
  • @tdhurst Don't stiff a WOMAN! #
  • @davetroy Thank you. I guess I will take the train and then a cab to the hotel. Shuttle from the airport looks like $100. #
  • @davetroy White House invites you, but then it's on you to pay for yourself. BFD. What's the most trendy bar in DC? I wanna try it #
  • News from USHealthCrisis Study: Telemonitoring Might Not Reduce ED Visits, HospitalizationsReporting Technology’s Impact on Healthcare ht… #
  • News from USHealthCrisis Researchers Create Prototype Firewall To Protect Medical DevicesReporting Technology’s Impact on Healthcare … #
  • @davetroy would never do that to you. I can figure out the train:-) #
  • @conrey @chrislee there are poodle rescues that sometimes get them. I don't use breeders because I rescue. #
  • The francine hardaway Daily is out! http://t.co/p6UNrCcw ▸ Top stories today via @pamslim #
  • @jtaschek @kencaillat @lionzforce @stevegillmor I will read it next. #
  • @pkedrosky 3 days after @zuck's birthday (we share one). #
  • @athenelol don't you have anything better to do than spam @xeni? Whoever you are, I have lost all respect for you and your cause. #
  • @dickcRT @xeni: Some asked for more screengrabs of AtheneLOL griefer-swarm, here's last I'll post. GTG,. http://t.co/JN9dZ20X #
  • News from USHealthCrisis Consumers Tapping Social Media To Access Health InformationReporting Technology’s Impact on Healthcare … #
  • News from USHealthCrisis Massachusetts health care costs revisited http://t.co/FQzOfGD8 #hcr #healthcare #healthcarereform #
  • Why Agencies Are Going The Way Of The Dodo | Fast Company http://t.co/3RzdgbLk #
  • AT&T just informed me that I am near my 3G data limit (on my supposedly unlimited plan) and they will now choke me. Why should I stay? #
  • Please share with everyone you know. @QueenofSpain is an incredible woman. Snupus Day http://t.co/bYvNNsIc #
  • happy birthday.Used to dance to him as a child. Now his son plays. Oye como va TITO PUENTE: http://t.co/XbTyB0j3 @titopuentejr #
  • Good thing 4/20 falls on a Friday this year. How's *your* productivity today? #
  • @davemcclure @Rafe I agree with both of you. Now what do we do? My grandkids are addicted to screens at 18 months and 3 1/2 #
  • @QueenofSpain friend:-) #
  • @paulvalach I still have over a year on my contract:-( every time I upgrade iPhones, they stab me again for 2 years. #
  • apropos of nothing in particular, I'd like to say that @loic is a quality guy. Just got off the phone with him and know it all over again!. #
  • AuthorityLabs – New Interface Coming and Partner API Features Added http://t.co/F2sJQzor via @authoritylabs #
  • News from USHealthCrisis Cavalcade of Risk is up at Disease Management Care Blog http://t.co/nZsCB6vn #hcr #healthcare #healthcarereform #
  • .@davewiner knows it when he sees it. I think so, too. I like how he puts it. It's definitely a bubble http://t.co/Bjajx5LP #
  • The francine hardaway Daily is out! http://t.co/p6UNrCcw #
  • On a Panel of women entrepreneurs at ASU Poly #85Broads #
  • @chelseahardaway @billmaher I might do that myself #copycat #
  • @cfnoble @rmmdc @christinelu @autkast @aricsqueen do you need more women.? Or more men? I can't tell:) #
  • News from USHealthCrisis Ariz. Physician Practice To Pay $100K to HHS To Settle HIPAA ViolationsReporting Technology’s Impact on Healthca… #
  • News from USHealthCrisis Venture Capital Funding for Health IT Reaches $184M for Q1 2012Reporting Technology’s Impact on Healthcare … #
  • @cfnoble Everything in the world is about quality, not quantity:-) #
  • So @whitehouse invites business leaders to a briefing, cancels our tour and puts the meeting in the EEOB and not the White House? #
  • Panel of women entrepreneurs at #ASUPoly yesterday convinces me women do have different qualities and strengths as entrepreneurs. #
  • @tdhurst @whitehouse You would think @dneighbors would be the risk; he's got a louder voice. #
  • News from USHealthCrisis Report: Top Ranked Hospitals Have Higher Levels of EHR AdoptionReporting Technology’s Impact on Healthcare … #
  • I'm at Metta Yoga(Main Location) (phoenix, az) http://t.co/oUGtjsTC #
  • @LindaVandeVrede that sounds even better than when we had lunch! #
  • Twitter friends: coming to DC Monday and Tuesday nights. Good places for drinks? Yoga? Dinner? People watching? Any startup events? #
  • News from USHealthCrisis CMS Issues Corrections for Stage 2 Meaningful Use Proposed RuleReporting Technology’s Impact on Healthcare … #
  • @briansolis @verge I loved my Chumby. #
  • The francine hardaway Daily is out! http://t.co/p6UNrCcw #
  • @bcmatson @kirs10matson thanks. Making a reservation now. #
  • @newmediajim where should I eat in downtown DC? (without you:-() #
  • @dangillmor could not read it through. Too many people supervising investigations of each other. Confusing cast of characters. #
  • @newmediajim Asian, fish, anything good. #
  • @newmediajim couldn't get into Founding Farmers either mon or tues via @opentable #
  • @bcmatson @kirs10matson no open reservations for mon. Or tues :-( must be good #
  • I had no idea this was happening in Europe: recessionary suicides, http://t.co/cwRPL63u #
  • @marsallk tried to sign up for your beta. "Your response has been re order." :-) #
  • http://t.co/1Zu9WClD #
  • @newmediajim @jjtoothman Thanks. I love Indian food, too. One each night? #
]]> http://blog.stealthmode.com/2012/04/twitter-weekly-updates-for-2012-04-22/feed/ 0 7 Things You Must Know About Agencies http://blog.stealthmode.com/2012/04/7-things-you-must-know-about-agencies/ http://blog.stealthmode.com/2012/04/7-things-you-must-know-about-agencies/#comments Tue, 17 Apr 2012 15:55:45 +0000 Francine http://blog.stealthmode.com/?p=3068

I’ve been meaning to write about the broken agency model for a long time, and Jeremiah’s blog about how social media agencies are increasingly turning to advertising gave me the excuse I needed to get off my butt and write something. Caveat: Jermiah is an analyst and actually interviews people to get his information. I am a former two-time agency owner and get my information from my gut. Or pull it out of the gestalt.

Here are my three points about the future of agencies:

1.The shift to digital blew the doors off traditional advertising agencies, who can’t get money for creative anymore and can’t get the same commissions they used to, because most media buyers pay for performance-based ads, and not “branding.” It’s all about CPMs. Those agencies have been struggling with how to buy media digitally.

2.Their slowness to recognize the shift gave rise to the digital agencies who know how to place online ads. The only problem here is that online ads really don’t get good results, and when social media arrived, advertising fell into disfavor as a way to get attention.

3.Now social media, too, has become commoditized, as brands broadcast messages all day long on Facebook and Twitter, and no one pays attention. PR has also shifted, since all the journalists can go straight to the source and no longer need the PR person.

4. Yes, paid, owned, and earned media have converged. Brands create their own content, and advertise less. The new hero of the agency is the trafficker, who knows how to get content from one place to another, and the brand manager, who has to keep track of the multiple brand assets and agencies involved in any marketing campaign and try to implement them consistently.

5.It now takes a dashboard to be a marketing person at a major brand. That dashboard keeps track of brand assets, agencies, and hopefully, objectives. The agencies are relegated to the “arms and legs” role, not the conceptual role. And that will get worse and worse.

6.You can’t be an agency anymore and just collect your commission or fee. Almost everything you used to do has been automated and commoditized, just like in other industries. When you try to act in the old ways, you look silly, as PR people do when they send out blanket pitch letters or press releases.

7.You now have to a a partner with the entity formerly known as the client, and take the same risks s/he does: pay for performance. You and your client/partner are exploring new ground together: what combination of paid, earned, and owned media will fulfill the marketing and sales objectives of the brand? It’s a guessing game. Don’t let any guru tell you they know.

The consumer doesn’t know either. Like you, he’s glomming on to the next shiny object, and that will get his attention for a while, until he gets browsing burnout, or social media burnout, or direct marketing burnout.

Back to the drawing board. Make a product everyone loves. As an agency, help your client/partner design love into the product or service. Be less cynical about the value of a brand. Be less certain that you know what you are doing, even if you have been doing it for 25 years. If you have been doing it that long, you should be less certain.

 

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