Woody Allen: “95% of Life is Just Showing Up”

by francine Hardaway on January 23, 2010

t's Saturday afternoon and I'm sitting in the Executive Boardroom of the Cronkite School of Journalism at ASU. The room is overflowing, and it is only one of 4 different rooms that are part of CenPhoCamp, a social media conference/unconference organized by  Tyler Hurst. I'd guess there are over a hundred fifty people in attendance — maybe more. It was completely marketed on Twitter and perhaps Facebook, although I didn't see it there, and I'm amazed at how many people just showed up. I'm a curious sort, and a lot of these people are my friends, so that's why I'm here. My attendance is pretty random — I didn't even know what I was going to. I just came to support the community:-) But what a pleasant surprise.

Ironically,the discussion is about Generating Event Buzz, and it's absolutely out of the park!  The people are bright, knowledgeable, connected, and wonderful. And the main theme of the discussion is the counterintuitive point that "exclusion" can become a useful tool for marketing an event. Specifically, it is about defining the precise audience to whom an event is targeted, and reaching that audience only. There's value in focused marketing. This event has clearly been targeted at the young creative class. My "age appropriate" friends will never have heard of it.

Contrary to everyone who likes to say there's no creative class in Phoenix (you know who you are, @jontalton), It's amazing how far the Phoenix world has moved. In the next couple of decades, Phoenix will be run by the people I'm listening to in this room.

Posted via email from Not Really Stealthmode

{ 1 comment… read it below or add one }

Ron D September 2, 2011 at 10:03 pm

how did this post show as top organic result for my search.  Very interesting/cool

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