Mainstream media is finding that its headlines can’t be found by search engines, and that’s a big problem. CNET has a great article about it, in which they show you the difference between a headline optimized for search engines, and the old style headline from the Wall Street Journal.
This is all the more reason to come to our conference on “The Revolution in Marketing” on March 1. Unless you are someone who spends the day buried in terms like RSS and SEO, you need to know more about this! Especially if you think you are a marketing person :-)
