Apple Without Jobs is Like a Ship Without a Rudder

by francine Hardaway on October 4, 2011

iPhone 4S?

Image by TimDuran79 via Flickr

The Apple announcement today was like  90 minutes of foreplay with no orgasm. Here we are going into Christmas with no products we can’t do without. No iPhone 5, and no new IPad. And I already have a Nano watch.

That being said, yes, I am going to get the iPhone 4s, but not because I think it’s a major improvement. I’m faking it.

I’m getting the iPhone 4s for practical reasons, not for love. I am getting it because a major issue  with the iPhone for me is not being able to change carriers when I travel overseas. A phone that’s unlocked represents more in savings than I’d spend on the new phone.

Am I happy about a better camera? Of course. I don’t have a digital camera anymore; the iPhone camera is the only one I use. So the better it is, the better I will like it. Especially with 1080p video, which I will use to take better pictures of dogs.

Will I try SIri? Of course. But I tried it once before, and found it good for only a limited number of things. It can’t answer your every question, or solve all your problems. I wonder if I will work it into my every day life. I hope it will help me when I am driving.

And where is the Facebook integration Scoble thought would be there? So much appears to be missing, and I don’t know whether it’s because the rumor mill was really off base, or whether something else was supposed to happen and just didn’t materialize in time.

Actually, as a result of the announcement today,  I’ve decided I will do something I have been meaning to do for a long time: get an Android phone. I already know it will be whatever is introduced at CTIA next week, which is supposed to have Ice Cream Sandwich. I will use that Android phone on Verizon, so I can finally make a phone call. I will use the iPhone 4s to play out the end of my contract with AT&T.

I’m so sorry Steve Jobs is so ill. He would never have played things this way. And I absolutely know this is the future of Apple. It’s over, baby. The coolness is over. The floodgates have been opened for competition in every product line.

Unless artificial intelligence becomes the iPhone’s unique selling proposition. I hope that’s true. Only truly exceptional artificial intelligence is worthy of the Apple I know.


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{ 8 comments… read them below or add one }

Chuck Reynolds October 5, 2011 at 9:12 am

I don’t want to say I was disappointed today, as I try not to drool too hard over the rumor banter, but the first thing that set me off what the 4S and the fact it was the same form-factor size and actually 3 grams heavier than the current 4, which I already think is heavy.

Siri is cool but playing with it in the past sucked. Granted it’s been about 2 years since Apple has acquired them so hopefully this is really awesome.

Something’s definitely arai at Apple… the change in release cycle, the long wait for this… what was hard to finish really? Why the extra time? 
My 3GS is beat so I’ll be upgrading to the 4S w/o a doubt but if the 5 comes out early next year I’ll be pissed. lol

hardaway October 5, 2011 at 12:17 pm

I thought the same thing. Something fell apart with iPhone 5, sending product managers scurrying.
Francine Hardaway, PhD
Stealthmode Partners

Dave October 5, 2011 at 1:19 pm

OS X Lion also shows the lack of Jobs’ involvement. So many things in Lion make power users change the way they work, rather than vie-versa. Removing the arrows from the scrollbars – there was absolutely no reason they had to do that. They even managed to make the little Color Meter app useless.

I can see where OS X is going.  They are trying to turn my MacBook Pro into a big iPad with a keyboard.  The iPad is a great tool for content consumers but it is a very poor tool for highly productive content producers.

hardaway October 5, 2011 at 2:25 pm

What arrows from scroll bars? Truthfully, I have hardly noticed any differences with Lion, other than the scrolling with the magic mouse, and I like that. I think I produce a lot of content, and I can usually do it on the iPad, too.

Michael Markman (Mickeleh) October 5, 2011 at 2:31 pm

You may be right. But I think it’s too soon to make that call. Given lead times and manufacturing ramps, is this really a launch without Steve’s influence? The big news is iOS 5—and Steve made that news at WWDC. I’m looking forward to what Apple has next year.

Kwan Nam October 21, 2011 at 5:23 pm

I believe Jobs’ greatest contribution is in marketing. Sure, he had a hand in all Apple’s products and listed as an inventor in 300+ patents. And I am not discounting Jobs’ innovative insight. But similar or even better products don’t stand a chance against marketing prowess of Jobs. When I say marketing, it is not just announcements but in product development also. Jobs made sure the product Apple introduces is not only something consumers will go “wow” but use it in everyday lives. And he demonstrated how it can and will be used on every product launch. iP4s announcement lacked the “Jobs” factor. Apple is so successful because Jobs built the company around what consumer wants and needs, from product development, announcement, ad production, ad placement, channel distribution, channel marketing, international partnerships, retail stores, extended warranty and after service, etc. He built the company to outlast him for decades to come and even helped from the grave (timing of his death a big factor in iP4s sales) But somehow, it isn’t the same without him…

hardaway October 21, 2011 at 6:14 pm

I hope it will continue to thrive, though.

Danxian0305 October 22, 2011 at 1:41 am

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