Hardaway.com is live!

by francine Hardaway on June 27, 2007

After months of design and struggle, Hardaway.com is finally live! It’s the site for our “family business”, which was mine but is now hers as I spend most of my time with Stealthmode Partners. She has done a fantastic job designing and conceptualizing both what she does for clients and how she demonstrates it on the site, and telling the story of how she came to be who she is in her own version of the business. She’s a brand strategist in the Bay Area, and a damned good one. I am so proud of her, and of the site. Suggest you follow the link to Chelsea’s story, at least, because it’s a glimpse into the unconventional thinking that makes for a great creative person. Am I prejudiced? Of course.

{ 1 comment… read it below or add one }

Eduardo Olvera June 28, 2007 at 4:18 pm

Congratulations. The design and the concept are amazing. I loved the home page metaphor…

My only comment is that the little link on the homepage to go to “What’s your story” seems to be broken. Some other Usability suggestions moving forward would be to underline links (took me a while to figure out you could click on the books, same thing with the press links, and surprised her email wasn’t a link) and to landmark where you are (normally accomplished by disabling the section where you already are)

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