The Law of Attraction states that whatever we hold in our thought comes true in our experience.

The phrase “once again” suggests that I ask “is this is a common occurrence?”

When I stumble into frustrating situations where I just want to choke people, one thing I find helpful is to ask myself “What is it that I keep doing (or failing to do) to attract these experiences?” The answers don't always appear to me instantly, but it does help me to refocus and recognize that I'm not a victim of the external world, and when things aren't going the way I had hoped or planned, it's just another opportunity for me to become better at what I'm doing and, even though it's not always easy, I really do have the ability to alter the outcome.

I've also noticed that if don't recognize my ability to change the outcome, those frustrating experiences will keep happening to me over and over, and my complaining just seems to make them worse …probably because we always get what we focus on and by that point I'm just focusing on the problem, not what I can do to create a solution.

As an entrepreneur myself, I've learned the vital importance of not only advertising the results, but also actually delivering on the promised results. I believe many businesses don't make that connection with consumers well. I'm not sure the results promised in the title of this blog deliver, and in today's insanely competitive business landscape we as business leaders have to set the example that we must always, always, always walk the walk and deliver the promised results, no matter how incidental or off topic, if we're going to choose to stand up and continue to be such leaders. We can never let business owners believe 'sometimes it's okay to not deliver on promised results,' or our customers will quickly become numb and indifferent.

Naturally, success with anything in life is about creating a strategy that gets results. So, we ask the question: How many marketing, PR and advertising people are not genuinely accountable to their actions and too often blame lack of results on ubiquitous, external factors?

If the problem is people are willing to volunteer 'last minute,' perhaps in the future, what would your results be if you considered posting a statement about a deadline for volunteers and speakers or stating when all the slots are filled in a place where people will trip over it? Remember: The best way to make someone want something is tell them they can't have it.

Another idea might be, what if you focused on the idea of attracting a marketing person/people who was/were willing and able to deliver measurable, tangible results by that specific, publicly posted deadline, someone who will not only get the message out but also get people to take action and commit to volunteer? If marketing methods aren't measurable and tangible, what results can be expected?

“When we refuse to accept anything but the best, we very often get it.”
(Somerset Maugham)

The Law of Attraction is truly a power force to be reckoned with.

Best of luck with AZEC10.

This post was mentioned on Twitter by hardaway: Francine’s blog How to be a Speaker or a Volunteer at A Conference: We are less than a week out from the Arizona Ent… http://bit.ly/45h1yO...