There’s a way to get one’s point across without making things personal. In business, I don’t think it’s appropriate to attack the person behind the product unless it’s an ethical issue and is indeed, a personal issue. It *is* just business and personal attacks have no place in it.

For example, Tyme didn’t start off writing that the work being performed was bad, she started off writing that the wrong people were placed in the wrong positions and essentially, those people rather than the work produced by those people was faulty.

I think Tyme could have made the same points without the ad hominem arguments. She could have focused on the work itself and the results being produced rather than on the individual people involved. Her article made me a bit sad. Please notice that I am critiquing Tyme’s work rather than her as a person. I think there is everything to be gained by focusing on what she wrote rather than her as a writer.

Personal attacks strike me as being sophomoric and unnecessary. If new media is to grow and overtake more traditional forms of media, public professionalism is a must.