http://blog.stealthmode.com/2008/03/the-new-marketingthe-economy-of-free/ Entrepreneurship, Current Affairs, Tech and Our World Tue, 31 Jan 2012 05:23:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://blog.stealthmode.com/2008/03/the-new-marketingthe-economy-of-free/comment-page-1/#comment-468 Ellen Gerstein Mon, 10 Mar 2008 13:03:38 +0000 http://fhardaway.wordpress.com/2008/03/10/the-new-marketingthe-economy-of-free/#comment-468 But isn't that why you sample? To get someone to try a product, to then build a connection with a product, and then a preference/insistence for it? Maybe you don't go into it that way at first, but isn't it a means to the same end? I used to troll USENET and CompuServe forums looking for people talking about subjects that we had books about. I'd send them books, and often they would write things about us, sometimes not. Sometimes they woudl be customers, sometimes not. But in the end, I wanted a happy customer and most often got them. Hugh was going for the same thing. The statement at the session made it seem like the idea was revolutionary, and it by no means was. But isn’t that why you sample? To get someone to try a product, to then build a connection with a product, and then a preference/insistence for it? Maybe you don’t go into it that way at first, but isn’t it a means to the same end? I used to troll USENET and CompuServe forums looking for people talking about subjects that we had books about. I’d send them books, and often they would write things about us, sometimes not. Sometimes they woudl be customers, sometimes not. But in the end, I wanted a happy customer and most often got them. Hugh was going for the same thing. The statement at the session made it seem like the idea was revolutionary, and it by no means was.

]]> http://blog.stealthmode.com/2008/03/the-new-marketingthe-economy-of-free/comment-page-1/#comment-469 francine hardaway Mon, 10 Mar 2008 12:49:28 +0000 http://fhardaway.wordpress.com/2008/03/10/the-new-marketingthe-economy-of-free/#comment-469 Well, Ellen, sampling is widely used by consumer marketers, but not in a community-creating way. If a guy in the street gives me a small package of cigarettes, or a sample of SunnyD, I'm not going to become a fan of the brand, I'm going to take the "free" thing, consumer it, and move on. Something more is involved besides just sampling. And that something was summarized as "intention" or "authenticity." There's sampling, and there's sampling. Well, Ellen, sampling is widely used by consumer marketers, but not in a community-creating way. If a guy in the street gives me a small package of cigarettes, or a sample of SunnyD, I’m not going to become a fan of the brand, I’m going to take the “free” thing, consumer it, and move on. Something more is involved besides just sampling. And that something was summarized as “intention” or “authenticity.” There’s sampling, and there’s sampling.

]]> http://blog.stealthmode.com/2008/03/the-new-marketingthe-economy-of-free/comment-page-1/#comment-470 Ellen Gerstein Mon, 10 Mar 2008 12:38:30 +0000 http://fhardaway.wordpress.com/2008/03/10/the-new-marketingthe-economy-of-free/#comment-470 Re: Hugh's marketing - how in the world is giving away product "revolutionary"? It's called sampling, and it's done all the time. I'm not being critical of you Francine, but of his presentation, as if he invented something. Which was the way he presented it. C'mon, tell us something we don't know, was my response. Re: Hugh’s marketing – how in the world is giving away product “revolutionary”? It’s called sampling, and it’s done all the time. I’m not being critical of you Francine, but of his presentation, as if he invented something. Which was the way he presented it. C’mon, tell us something we don’t know, was my response.

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